About us

We didn't want to build another platform. We wanted to be the partner you call.

Most global hiring tools hand you software and wish you luck. Fronted does the opposite: we walk the whole journey with you, from finding the right person, to employing them compliantly, to building your own company abroad when you're ready. One partner, a real human on the other end, and no vendors to stitch together.

Hans Nyvold Kjellby and Marius Blaker Høgevold

It started with one person who had already done it the hard way.

Fronted began with Hans Nyvold Kjellby. As co-founder of SafetyWing, he scaled a globally distributed team past 100 people and learned the messy machinery of global hiring firsthand: contracts, payroll, benefits, compliance, country after country. He kept hearing the same frustration from founders in his network, and one pattern stood out. Companies were fed up with their EOR vendors, smaller and mid-market ones most of all: slow support, surprise fees, and global giants leaning on the power they held over clients.

That was the gap. A transparent, high-integrity partner that gives growing companies the attention they deserve. Adding entity setup completed the picture, turning Fronted into a full-stack partner that covers everything from recruitment to employment to running your own legal entity, under one roof.

The founders

Marius Blaker Høgevold

Marius Blaker Høgevold

Co-Founder & CEO

Co-founded Fronted after scaling fully remote, globally distributed teams, and now leads the company's work on compliant international hiring.

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Marius is the CEO and co-founder of Fronted. After scaling Firi as COO and Acting CEO and building new ventures at Circle K Europe, he started Fronted to remove the friction that slows ambitious companies down when they hire across borders: setting bold direction, clearing the barriers, and building systems that scale from day one.

Hans Nyvold Kjellby

Hans Nyvold Kjellby

Co-founder & CCO

Co-founded Fronted to connect ambitious people with ambitious companies regardless of location.

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Hans is a Y Combinator (W18) alum and co-founder of SafetyWing, the insurtech he helped grow from a Norwegian startup into an international leader in health and insurance for remote workers. Along the way he built products like Nomad Insurance and Remote Health, raised $8M at a $42M valuation, and scaled a globally distributed team past 100 people, learning the global-hiring machine inside out: contracts, payroll, benefits, compliance, country after country. With earlier experience spanning law, tech and governance, he kept hitting the same gap, an industry that was opaque, impersonal, and hardest on the smaller companies that needed the most help. He started Fronted to close it.

  • “Global expansion is a mess, we know that from first hand experience. As a growth company you want to focus on growth and product, not juggling 5 vendors per country just to employ someone. We’re fixing that by being the one-stop-shop, from recruitment to employment and eventually setting up and running legal entities when the timing is right. One partner, with a team that deeply cares about you and understands your needs.”
    Marius Blaker HøgevoldCEO & Co-founder, Fronted

What we believe

Our mission is to make operating in any country as easy as operating at home

Hiring the best person shouldn't mean the hardest paperwork

That's the whole point of Fronted. Talent is everywhere. The systems for employing it are a mess. We're here to make the second part as simple as the first.

One partner, the whole way

Recruit, employ, and set up your own entity, without switching vendors or re-migrating your team every time you grow.

AI accelerated but a human who knows your name

Every client and every employee we hire gets a dedicated contact person.

Transparent by design

Flat, clear pricing. What you're quoted is what you pay. No markup hidden in an exchange rate, no fees bundled into one unexplained line.

We'll tell you when to graduate. When it's cheaper to run your own entity, we say so, and we help you set it up. Most providers only earn while you stay. We'd rather earn your trust for the long run.

Built in the Nordics, for everywhere.

Scandinavian standards of trust and directness, applied to hiring across borders.

How we work

We're a software-enabled service company, so we automate the routine and keep real people for the moments that matter. A few things we hold ourselves to.

Be a good person

How we treat people - teammates, clients, employees - matters as much as what we deliver.

Keep the human touch

When something's at stake, you always reach an experienced person, not a chatbot.

Always be improving

Every manual process is something we can make better, faster, and clearer.

Stay curious and authentic

We bring ourselves to the work, ask why, and tell you the truth, including when you've outgrown us.

What our customers say

  • Prop firm Match logo
    “We made our first hire with Fronted and have since scaled to 60 people in just 18 months. They listen, they find the right people, and they're fast and flexible.”
    Martin JensenMartin JensenCEO & Co-FounderNorway

Your team is out there

We'll help you find them, hire them, and take care of them.